2/27/2017 Monday
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05:30pm-8:00pm
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Welcome Reception
2/28/2017 Tuesday
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08:00am-09:00am
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Breakfast
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09:00am-09:15am
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Welcome Message
Presenter: Coleman Kane; CEO, MarcomCentral
Coleman spearheads MarcomCentral’s mission of providing best of breed cross-media marketing communications for the enterprise, graphic arts and printing communities. Before taking the helm at MarcomCentral, Coleman served as President and CEO of Games2Learn, President of MTA Schools, and Director of International Marketing for Jenny Craig, Inc. He also acted as Vice President of Sylvan Learning Centers where he directed the marketing, advertising and public relations programs for over 500 franchises.
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09:15am-10:30am
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Keynote Session: MarcomCentral Enhancements
Presenter: Kristin Molina, Director of Client Services
Kristin will lead the 2016 User Conference with a brief recap of the 2015 successes followed by the 2016 feature enhancements and new integrations. The session will end with an open form discussion where attendees are encouraged to ask questions and provide feedback.
Kristin has been with MarcomCentral for over 12 years and oversees the team responsible for the implementation and support of MarcomCentral. Kristin ensures implementations and support meet the business requirements of the client organization with high customer satisfaction and a proven track record in demonstrating client retention and growth.
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10:30am-11:00am
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Break
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11:00am-11:30am
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Session: Zeltiq Case Study Session
Presenter: Wendy Suljak
The Zeltiq session will discuss the issues they were trying to solve and their reason for choosing MarcomCentral as their solution. They will dive a bit deeper with their rollout, their successes, how they are currently using the system, and next steps.
ZELTIQ® is a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology platform. ZELTIQ’s first commercial product, the CoolSculpting® System, is designed to selectively reduce stubborn fat that may not respond to diet or exercise. CoolSculpting is based on the scientific principle that fat cells are more sensitive to cold than the overlying skin and surrounding tissues. It utilizes patented technology of precisely controlled cooling to reduce the temperature of fat cells in the treated area, which is intended to cause fat cell elimination through a natural biological process known as apoptosis. ZELTIQ developed CoolSculpting to safely, noticeably and measurably reduce the fat layer.
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11:30am-12:00pm
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Session: Cox Business Case Study Session
Presenters: Lisa Majdi
Beth NixThe Cox Business session will discuss the issues they were trying to solve and their reason for choosing MarcomCentral as their solution. They will dive a bit deeper with their rollout, their successes, how they are currently using the system, and next steps.
Cox Business provides voice, data and video services for more than 275,000 small and regional businesses, including healthcare providers, K-12 and higher education, financial institutions and federal, state and local government organizations.
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12:00pm-1:00pm
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Lunch
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1:00pm-1:30pm
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Session: Leveraging Approved Content to Drive Increased Business Value Through Social Media
Presenter: Adam Selig
Learn how to take advantage of approved content to support the social media efforts of local offices, franchises and salesforces. By helping these parties succeed in social media within your compliance framework, businesses see increased performance of key business metrics, like overall content reach, brand engagement, website traffic and lead generation.
Lumentus is dedicated to taking an independent view of trends, technologies and best practices, and customizing solutions that meets the specific business needs of our clients. Lumentus Social is part of that solution. It is a technology designed to help all social media users with the hardest and most time consuming aspects of engaging with their audiences. Its simplicity addresses many markets that other social media technologies leave behind. Lumentus Social is constantly striving to make social media easier and more effective for our clients.
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1:30pm-2:00pm
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Session: Building a Technology Stack for Success
Presenter: Forrest Leighton, VP of Marketing
It’s a rare opportunity to get a behind the curtain view of what our own marketing technology stack looks like and our approach to achieving marketing and sales alignment. Join Forrest Leighton, VP of Marketing, as he candidly shares tactical examples of our marketing strategy and its successes (and misses).
Forrest Leighton is the VP of Marketing for MarcomCentral, a cloud-based marketing asset management software company. As VP of Marketing, Forrest oversees the awareness and demand generation strategy and is responsible for driving revenue growth in new markets.
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2:00pm-4:00pm
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Session: 2016 Roadmap and Town Hall
Presenter: Dan Kellett, CTO
Dan is responsible for the technical and strategic vision of MarcomCentral. He oversees the product design & management, engineering, DevOps and IT teams to provide our customers with market-leading, innovative and stable products.
Presenter: Seny Sengupta, VP of Engineering
Seny oversees software engineering operations of the MarcomCentral platform by driving the architecture, development, testing and deployment of software. He works with the executive team and stakeholders to transform product design and specifications into innovative solutions.
This is your opportunity to learn what is in the MarcomCentral roadmap from the team that turns the roadmap into reality. This town hall discussion will begin with an overview of the roadmap and what drives it, then open up the discussion with the audience to discuss the roadmap and learn more about how recent features have been received.
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4:00pm-5:00pm
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Account Team Breakout Sessions
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5:00pm-6:00pm
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Wine & Beer Tasting Social Hour
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6:00pm
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Private dinner at Kitchen 1540
03/09/2016 Wednesday
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08:00am-09:00am
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Breakfast
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09:00am-9:30am
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Session: Apollo Education Group Case Study Session
Presenter: Lori Pratt
Today, Apollo Education Group, Inc., through its subsidiaries, the University of Phoenix, the College for Financial Planning, and Western International University, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult.
The Apollo Education Group session will discuss the issues they were trying to solve and their reason for choosing MarcomCentral as their solution. They will dive a bit deeper with their rollout, their successes, how they are currently using the system, and next steps.
Apollo Education Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo’s founder, John Sperling, believed — and events proved him right — that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults.
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09:30am-10:15am
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Session: Maximizing Return on Investment
Presenters: Paige Gaeng, Merz
Cat Baker, OneMain Financial
Brittany Williams, LifeLockA panel discussion featuring companies that each have a unique use case of their MarcomCentral implementation. Learn how they solved challenges like co-branding and streamlining access to assets, to integrating multiple platforms and brand compliance.
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10:15am-10:30am
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Break
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10:30am-11:15am
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Session: Template Talks
Presenter: Karen McCarter, Manager of Production Services
The MarcomCentral production team are “super-users” of MarcomCentral and the FusionPro software. In this session we will show some of our most sophisticated portal branding projects and how they were developed. From the FusionPro side, we will cover some newer functionality and show real examples of templates that demonstrate the implementation. There will be several members of the team on hand to participate in the discussion and answer questions.
Karen has been with MarcomCentral since 2001 and leads the internal production team that builds variable data templates, emails, portals, microsites and HTML products. She specializes in strategizing with Business Relationship Managers and MarcomCentral clients to build the most scalable and efficient products, and to help them gain self-sufficiency after launching their portals.
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11:15am-12:00pm
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Session: User Engagement
Presenter: Sarah Steele, Business Relationship Manager
How do you keep your users engaged with your MarcomCentral solution? This open panel session will focus on the newest features that have users buzzing including the latest search capabilities and learn what’s working for clients across various industries.
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12:00pm-01:00pm
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Lunch
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01:00pm-04:00pm
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Account Team Breakout Sessions